GEOLINKS International Conference 2020, Book 2
TECHNICAL-ECONOMIC MANAGEMENT ELEMENTS SPECIFIC TO ECO-COMMERCE
PhD. St. Diana Cristina Labes (CRACIUN),Assoc. Prof. Dr. Adrian Ioana, PhD. St. Roxana Marina Solea, PhD. St. Daniela Tufeanu, PhD. St. Paul Stefan Trandafir
The article has as a starting point the definition of the notion of commerce in its two senses: economic sense and legal sense. We also defined the notion of eco-commerce as "the presentation and sale of organic products, under prescribed ecological conditions", according to European regulations. Also, in the article we present original elements of technical-economic management specific to eco-commerce. We present and analyze the correlations between the "4 P" of the marketing mix (production, price, promotion, placement) and the technological elements. Based on an original correlation scheme, we have designed and analyzed 7 levels of such correlations, of which we notice: the biunivocal correlation Product (P1) - Promoting (P2) is based on assuring the quality of the product, The level of technological optimization is directly correlated with the product’s quality. In the article we also present an original model of economic analysis. This model has as its starting point 3 categories of subjects: Intern performers, Joint performers and External performers. Information (including conclusions) of economic analysis conducted can be passed to the three distinct pathways: Domestic Customers → Direct (Official) → Company (trader); Indirect (unofficial) → Company (trader); External Customers (with respect ownership) → Indirect Competition (banks) → Company (trader).
Eco-Commerce, Management, Technical, Economic